Company history

Marina Zhegulina is a direct follower of the products presented by Belure Group. She values effective care cosmetics and uses colored lenses, understands high-quality interior perfumes. But unfortunately, not all of these directions are easily accessible to the Russian buyers and meet high quality standards.

For instance, the market share of colored and tinted lenses in Russia is only 4%. At the same time, daily replacement lenses are represented among them by less than 0.05%. The market for manufacturers of skin care cosmetics is much wider, but even here it is difficult to choose truly safe and effective products at an adequate price without overpaying for the brand. Interior perfumery, for the most part, is not distinguished by a high level of customer service, an individual approach to creating fragrances, and beautiful packaging.

Hence the idea of ​​combining all areas into one group of companies, which will be distinguished by high quality, safety, aesthetics and pleasure from use, appeared.

Company approach

Colored and tinted lenses from Belure Vision will be introduced to the Russian market for the first time and will give customers a wide choice + the opportunity to use daily lenses as the safest in the market.

The composition of Belure Skincare is based on evidence-based medicine and a scientific approach, which makes it comparable in effectiveness to the premium segment, while at an affordable price. Buyers can be 100% sure about these products.

The Belure Perfume line simplifies the selection and purchase of fragrances for any space. For this, a subscription service was developed: the design of aromatic diffusers in aesthetic glass decanters without inscriptions and labels. Thus, the diffuser turns from a utilitarian object into an object of aesthetic pleasure and a reflection of the owner’s taste.

Company founders

Marina Zhegulina

Company Founder, CEO

An expert in organizing the company's entry into new markets, issues of profitability and sales, company strategies, PR and branding. More than 20 years in leadership positions in the largest Russian and foreign companies.

Professional experience:

• Federal Passenger Company — Marketing and Sales Deputy General Director

• VEGAS LEX — Marketing and Business Development Director

• White&Case — Project manager (USA and EU)

Education:

• University of Antwerp, Belgium

• RANEPA (Russian Presidential Academy of National Economy and Public Administration)

• Moscow Aviation Institute

Alexander Sitnikov

Co-founder of the company

Entrepreneur, founder of the largest legal consulting company in Russia, a recognized expert in the field of GR. For more than 27 years he has been the head of one of the most famous law firms in Russia.

Education:

• Oxford University, UK

• University of Cambridge, UK

• RAGS under the President of the Russian Federation

• RANEPA (Russian Presidential Academy of National Economy and Public Administration)